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Konsumsi Pertamax Naik 40%

YOGYAKARTA(SINDO) – Konsumsi pertamax di wilayah DIY dan Jawa Tengah masih cukup besar mencapai 136 kilo liter per hari.

Dari jumlah tersebut, 110 kilo liter (kl) dikonsumsi masyarakat Jawa Tengah dan sisanya DIY. Kepala Pertamina Pemasaran BBM Retail IV Jateng-DIY Iwan Hartawan mengatakan jumlah pemakaian BBM itu tergolong lebih besar 40% dibanding 2009 silam dimana penyerapan pertamax hanya mencapai 80 kilo liter per hari di DIY/- Jateng. ”Kami akan terus melakukan sosialitasi, meskipun jika program pembatasan premium batal dilakukan pemerintah,”kata Iwan Hartawan usai peluncuran First Love with Pertamax bersama Nasmoco Group di SPBU COCO Pertamina, Jalan Laksda Adi Sutjipto, Yogyakarta,kemarin.

Melalui tema ini, setiap konsumen baru Nasmoco Group di wilayah Solo dan Yogyakarta yang melakukan pembelian semua tipe Innova dan Rush serta Avanza periode Febuari hingga April 2011 langsung diisi Pertamax senilai Rp100.000. Menurut Iwan, program First Love with Pertamax merupakan salah satu rangkaian program promo di bawah payung Pertamax Experience. Di program ini, Pertamina ingin berbagi dan memberikan pengalaman kepada konsumen untuk merasakan keunggulan berikut benefit yang didapatkan dengan menggunakan Pertamax. ”Mobil-mobil baru dengan high compression seharusnya memang menggunakan ron di atas 90. Pertamax memiliki kandungan Ron 92 dan Pertamax Plus Ron 95,” katanya.

Menurut Iwan, selain berhak merasakan performa Pertamax, konsumen juga mendapatkan aneka merchandise, edukasi dari tim Nasmoco serta kupon undian berhadiah. Hadiah yang disiapkan di antaranya LCD TV,mesin cuci, lemari es dan berbagai hadiah lain. ”Transaksi pertamax Rp500 ribu dapat satu kupon. Setelah itu,tiap pembelian Rp100 ribu dapat satu kupon lagi,” terangnya. Managing Director Nasmoco Group Fatrijanto menjelaskan, kerja sama yang dilakukan dengan PT Pertamina ini bukan kali pertama dilakukan. Sebelumnya, berbagai kegiatan klub automotif juga telah dilangsungkan di antaranya Fortuner Club, Kijang Club,Yaris Club serta dukungan pada pameran mobil Semarang Automotive (Sauto).

”Dengan adanya program ini kami sebagai dealer juga merasa diuntungkan karena risiko mesin terganggu akibat penggunaan bahan bakar yang tidak direkomendasikan mampu ditekan,” jelasnya. Berdasar rekomendasi pabrik, kata dia, bahan bakar yang disyaratkan untuk mobil baru keluaran Toyota adalah premium ron di atas 90. Karena, dengan standarisasi itu,pembakaran mesin akan lebih sempurna, jarak tempuh lebih panjang dan ramah lingkungan karena mengurangi polusi.

” Orientasi kerjasama ini memang belum untuk meningkatkan penjualan tapi lebih kepada edukasi kepada calon konsumen,”tandasnya. (arif budianto)



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Pertamax Consumption Up 40%

YOGYAKARTA (SINDO) - pertamax Consumption in DIY and Central Java is still large enough to reach 136 kilo liters per day.

Of these, 110 kilo liters (kl) consumed by the people of Central Java and the rest is DIY. Head of Retail Fuel Marketing IV Pertamina Central Java-Yogyakarta Iwan Hartawan said the amount of fuel consumption was relatively higher 40% compared to 2009 pertamax ago where the absorption of only about 80 kilo liters per day in the DIY / - Central Java. "We will continue to do publicity, even if the program is canceled by the government restrictions on premium," said Iwan Hartawan after the launch of First Love with Pertamax together Nasmoco Group at the pump COCO Pertamina, Jalan Laksda Adi Sutjipto, Yogyakarta, yesterday.

Through this theme, each new customer Nasmoco Group in Solo and Yogyakarta region who are buying all types of Innova and Avanza, Rush and the period February to April 2011 amounting to Rp100.000 Pertamax filled immediately. According to Blue, a program with Pertamax First Love is one of a series of promotion programs under the umbrella Pertamax Experience. In this program, Pertamina wants to share and give experience to the consumer to feel the benefits of the following benefits obtained by using Pertamax. "New cars with high compression should indeed use ron above 90. Pertamax contain Ron 92 and Ron Pertamax Plus 95, "he said.

According to Blue, in addition entitled to feel the performance Pertamax, consumers also get a variety of merchandise, from team Nasmoco education and lottery tickets. Gifts are prepared including LCD TVs, washing machines, refrigerators and various other prizes. "Transaction pertamax 500 thousand to one coupon. After that, each purchase of 100 thousand to one coupon again, "he explained. Fatrijanto Nasmoco Group Managing Director explained that the cooperation with PT Pertamina is not the first time performed. Previously, various automobile club activities have also been held among Fortuner Club, Deer Club, Yaris Club and support at the auto show Semarang Automotive (Sauto).

"With this program we as dealers also feel disadvantaged because of the risk of disrupted machine due to the use of fuel that can be recommended not suppressed," he explained. Based on the manufacturer's recommendation, he said, the fuel required for a new car is Toyota's premium ron output above 90. Because, with the standardization that will be more perfect combustion engine, longer mileage and environmentally friendly because it reduces pollution.

"The orientation of this cooperation has yet to improve sales but more to education to prospective customers," he said. (Arif Budianto)

Posted by Wawan Kurniawan on 13.24. Filed under , , . You can follow any responses to this entry through the RSS 2.0. Feel free to leave a response

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